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YouTube has recently implemented significant changes to its monetization policies, with the aim of providing greater opportunities for smaller content creators on the platform. The company has announced a reduction in the eligibility requirements for the YouTube Partner Program, expanding the range of monetization methods available to creators with smaller followings.
In the past, creators had to meet specific criteria to join the YouTube Partner Program and monetize their content. However, under the new policy, creators now only need to have 500 subscribers to be eligible, which is half of the previous requirement. Additionally, the watch hour requirement has been lowered from 4,000 to 3,000, and the requirement for Shorts views has been reduced from 10 million to 3 million. These updated requirements will initially be implemented in the United States, United Kingdom, Canada, Taiwan, and South Korea.
While smaller creators now have more opportunities to monetize their content on YouTube, it is important to note that they still need to grow their audience and meet certain benchmarks to earn ad revenue. The existing requirements for revenue sharing will remain unchanged. However, creators who have already qualified for the YouTube Partner Program will not need to reapply once they meet the higher thresholds.
YouTube has actively encouraged creators to generate revenue through its ad revenue sharing program, particularly with the introduction of an ad revenue sharing program for Shorts, which is the platform's short-form content. By enabling creators to monetize their content, YouTube aims to incentivize them and enhance its short-form content offerings.
Similar to YouTube, other platforms like TikTok have also made efforts to support creator monetization. TikTok recently announced that its video paywall feature called Series would be available to creators with over 10,000 followers. However, those with 1,000 followers who meet additional requirements can also apply for this feature, allowing them to offer premium content that fans can pay to access.
Furthermore, YouTube is expanding its shopping affiliate program, which was previously available only to select creators by invitation. Now, participants in the YouTube Partner Program in the US with at least 20,000 subscribers can also access this program, enabling them to earn through affiliate marketing and product promotion.
These updates from YouTube and other platforms represent a positive shift towards supporting smaller creators and diversifying monetization options. The changes aim to enable creators to generate income and sustain their creative endeavors, while also fostering a vibrant and diverse creator ecosystem on these platforms.
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